TR – Pseudonym

TR-Pseudonym is a typeface designed by me, to represent me for the purpose of self promotion. The bold and thick letter forms represent my confidence and credibility as a designer, while the serifs represent the side of me that likes to have fun and not take things too seriously. To get the job hunt underway, a type specimen was created that was hand screen printed. Sentences were written throughout that could be about the typeface or myself. The finished piece folds out into an A2 poster, where the final sentence ‘I am just you typeface’, with ‘face’ crossed out concludes the idea.


Deliverables –

Concept, font design, copy writing, finished art, production management